True permanent colour in HD, covers up to 100% white hair, ultimate colour retention and intense vibrancy.

Choose from a wide range of intermixable shades.

Ammonia-free, multi-tonal fresh and intense colours with irresistible shine.

Semi-permanent shades which evolve beautifully over time with minimized re-growth effect.

Ideal for re-growth and touch-ups as well as all-over colour all with just a 10 minute development time.

Intermixable shades for a bespoke look.

Enhance your look whether you wish to cover or blend white hair, balance salt & pepper, or brighten white hair.

Perfect colour results and excellent hair quality for mature hair.

Environment and vegan friendly, ecology and technology meet to fulfill your colour needs.

Ammonia and PPD free, with a smooth and creamy texture, keeps the hair and environment thriving.

Specially formulated with natural additives to allow for natural and rejuvenated transformation. Permanent, demi and semi all in one tube.